Preheat the Oven: Preheat your oven to 350°F (175°C). Grease and flour two 9-inch round cake pans.

Prepare the Dry Ingredients: In a large bowl, whisk together the flour, sugar, baking powder, and salt.

Mix Wet Ingredients: In a separate bowl, beat the softened butter until creamy. Add the eggs one at a time, beating well after each addition. Stir in the buttermilk, vanilla extract, and strawberry jam or puree.

Combine Mixtures: Gradually add the wet mixture to the dry ingredients, mixing until just combined. Add pink food coloring until you reach the desired shade.

Bake the Cake: Divide the batter evenly between the prepared cake pans. Bake for 25-30 minutes, or until a toothpick inserted into the center comes out clean. Let the cake layers cool in the pans for 10 minutes, then turn them out onto a wire rack to cool completely.

Prepare the Frosting: In a bowl, beat the softened cream cheese until smooth. Gradually add powdered sugar and vanilla extract, beating until fluffy and well combined.

Assemble the Cake: Place one cake layer on a serving plate. Spread a layer of cream cheese frosting on top. Place the second cake layer over the frosting and spread more frosting on top and sides of the cake.

Garnish: Decorate with fresh strawberries on top.